The New York Times newspaper, one of the most prestigious in the world (and without doubt the most loved) published an article on Seville in 2014, inviting its readers to visit and get to know the city. This represented a real breakthrough for the city, acting as a powerful attraction.
The article was titled ‘36 hours in Seville’. In it the reporter described their tour of the city from 4p.m. on Friday until 1p.m. on Sunday (a very common length of time to spend here, especially for a tourist with very few days to spare).
The article was a complete game-changer. From then on, the number of visitors to the city has continually increased, but not only from the USA: the NY paper has readers from all over the globe, which through its article were able to find out exactly what is is to wander through the Jewish Quarter of Seville, to look up at the sky and gaze upon the Giralda, or spend a night eating tapas in emblematic places like Las Columnas, the Bodeguita Romero or the Bodeguita Morales.